Crafting positioning
Use when positioning a product, defining its UVP and writing first messaging.
--- name: crafting-positioning description: "Use this skill when the user wants to position their product in the market, craft messaging, define their UVP/USP, or build a visual identity. Phase 6 of 12: interactive guided workflow for market positioning (April Dunford framework), UVP/USP differentiation, messaging v01 template, minimum viable visual identity, and messaging testing with prospects." ---