Maja Voje
Wrote the Go-To-Market Strategist book.
7 skills, all in Marketing.
Marketing
- Building communication enginegtm-strategist-skillsUse when a first launch needs channels, a newsletter and a budget chosen.
- Building GTM systemgtm-strategist-skillsUse when the launch is over and growth needs repeatable systems and a CRM.
- Collecting intelligencegtm-strategist-skillsUse when researching competitors or planning customer discovery interviews for a go-to-market plan.
- Crafting positioninggtm-strategist-skillsUse when positioning a product, defining its UVP and writing first messaging.
- Executing launchgtm-strategist-skillsUse when launch day is close and the emails and war room are unplanned.
- GTM foundationsgtm-strategist-skillsUse when setting up go-to-market foundations: SWOT, value proposition, analytics, 90-day plan.
- Validating customersgtm-strategist-skillsUse when customer assumptions need testing with experiments before more is built.