Corey Haines
Writes the Swipe Files SaaS marketing newsletter.
Product
Marketing
- AdsmarketingskillsUse when deciding which paid channel to run and how to target it.
- AI SEOmarketingskillsUse when a site must be cited inside ChatGPT and AI search answers.
- AttributionmarketingskillsUse when two dashboards disagree about which channel drove the signups.
- Churn preventionmarketingskillsUse when subscribers keep cancelling and there is no save or dunning flow.
- Content strategymarketingskillsUse when deciding what content to produce and which topics to cover.
- Copy editingmarketingskillsUse when copy already exists and reads badly rather than needing rewriting.
- Customer researchmarketingskillsUse when customer evidence must come from transcripts, reviews and forums rather than calls.
- Directory submissionsmarketingskillsUse when submitting a product to startup, SaaS, AI or MCP directories for backlinks.
- Marketing councilmarketingskillsUse when one marketing decision needs several expert views before it is made.
- Marketing loopsmarketingskillsUse when a marketing task should run weekly on its own rather than once.
- Marketing planmarketingskillsUse when a whole marketing plan must be written for the next twelve months.
- SEO auditmarketingskillsUse when rankings or traffic dropped and nobody knows which part broke.