# Startup Skills: Jason Cohen

> Every skill by Jason Cohen in the index, with a line saying when to use each one.

I index these, I do not host them. Every entry points at the original author's
repo and carries a source byline.

## Entries (14)

- [Goal Questions](https://github.com/asmartbear/asb-skills/tree/main/.claude/skills/asb-interview-goals) by Jason Cohen: Use when customer calls are booked and nobody has agreed what to learn.
- [Hypotheses](https://github.com/asmartbear/asb-skills/tree/main/.claude/skills/asb-interview-hypotheses) by Jason Cohen: Use when the learning goals exist and current beliefs need writing as testable claims.
- [Learning](https://github.com/asmartbear/asb-skills/tree/main/.claude/skills/asb-interview-learning) by Jason Cohen: Use when interview notes have piled up and the hypotheses need updating against them.
- [Interview Questions](https://github.com/asmartbear/asb-skills/tree/main/.claude/skills/asb-interview-questions) by Jason Cohen: Use when a question must be phrased so it does not lead the customer.
- [Interview Report](https://github.com/asmartbear/asb-skills/tree/main/.claude/skills/asb-interview-report) by Jason Cohen: Use when a round of interviews is finished and the company needs the findings.
- [Problem Score](https://github.com/asmartbear/asb-skills/tree/main/.claude/skills/asb-problem) by Jason Cohen: Use when judging whether a business idea has a market worth building for.
- [Define Carol](https://github.com/asmartbear/asb-skills/tree/main/.claude/skills/asb-carol-define) by Jason Cohen: Use when the ideal-customer working files must become one definition the team can use.
- [Inciting Events](https://github.com/asmartbear/asb-skills/tree/main/.claude/skills/asb-carol-inciting-events) by Jason Cohen: Use when the fit is right but nothing is making anyone buy today.
- [Keystones](https://github.com/asmartbear/asb-skills/tree/main/.claude/skills/asb-carol-keystones) by Jason Cohen: Use when a strength list needs cutting to the few that drive a purchase.
- [Observations](https://github.com/asmartbear/asb-skills/tree/main/.claude/skills/asb-carol-observations) by Jason Cohen: Use when nobody has written down plainly what this company and product actually are.
- [Strengths & Weaknesses](https://github.com/asmartbear/asb-skills/tree/main/.claude/skills/asb-carol-strengths) by Jason Cohen: Use when raw observations exist and the real strengths and weaknesses must be named.
- [The Needs Stack](https://github.com/asmartbear/asb-skills/tree/main/.claude/skills/asb-needs-stack) by Jason Cohen: Use when mapping the customer needs above and below the one a product satisfies.
- [Positioning](https://github.com/asmartbear/asb-skills/tree/main/.claude/skills/asb-positioning) by Jason Cohen: Use when a claim states a saving and should state the value created.
- [Voters](https://github.com/asmartbear/asb-skills/tree/main/.claude/skills/asb-voters) by Jason Cohen: Use when naming the one or two extreme traits a company wins on.

## Links

- [Page](https://startupskills.dev/asmartbear): the same list, for a person.
- [The whole index](https://startupskills.dev/llms.txt): all 189 entries.
- [Skills index](https://startupskills.dev/skills): every skill, with search.